Do you want to build a website but have no clue where to start? Then you need a reliable website builder.
Choosing one isn’t easy anymore there are too many both good and bad options. It’s overwhelming having to go through every platform individually, so we prepared a little guide that will hopefully help you understand what to look for in a website builder a little better. Continue reading to find out what aspects of website builder are the most important, and which are the best builders of 2025.
What’s a Website Builder?
Let’s make a distinction: not every website-building platform is a website builder. There are CMS (Content Management Systems), and there are website builders. CMS, for example, WordPress and Joomla, also provide tools for website creation. However, they are more difficult to master, requiring HTML knowledge and coding skills. Moreover, CMS only helps to build a website, but the maintenance is going to be your own problem: you’ll have to buy a domain and hosting elsewhere.
Meanwhile, website builders have everything to make website creation easy for everyone. You don’t need HTML to use a website builder’s editor — It’s purely visual, and you can drag and drop elements and building blocks of your website, changing fonts and colors however you like. It’s like a game. And most website builders also allow you to publish your website right after creating it, and connect domains and payment services in case you want to launch an e-commerce store.
ADVERTISEMENT
SCROLL TO RESUME CONTENT
Not to say that CMS are strictly worse. Both options are good, but website builders are more approachable for the general public and rarely have a learning curve. So, if you’re not a skilled web designer, a website builder is the perfect solution for you.
What Makes a Good Website Builder?
There are dozens of website builders offering their services, making it hard to decide and settle on one. When you have never encountered this type of program before, it is confusing to navigate all these unknown features. That’s why we’re going to provide you with basic guidelines so you know what to look for in a website builder, no matter what kind of website you want to make.
Free Plan
It’s preferable when any service lets you test out its product before paying for it. Some builders provide trial periods, usually lasting from 7 to 30 days. But a completely free plan with no time limit is always better it doesn’t pressure you with fear of missing out and gives you ample time to get used to the builder. Besides, not everyone even needs paid plans with additional functions. A portfolio or a simple landing page can be made with basic tools for free.
Transparent & Affordable Pricing
Companies listing all the features included in paid plans is totally a green flag. You definitely don’t want to overpay for something you won’t need. To be 100% sure, compare the pricing of website builders that seem the most appealing to you. Also, check the reviews. Some builders will charge you more just because their brand is more recognizable, so it may be a good idea to look for more niche options.
Freedom of Customization
There are 100% free website builders, such as Google Sites, but they offer very little room for your own design and plugins. Make sure that your website builder of choice is customizable and that you can edit even pre-made templates.
AI Website Builder
An AI website builder is a great function that allows you to create websites fast by only coming up with a prompt. You describe your request to the AI, and it takes a couple of seconds to make your ideas come to life. AI website builders can give you a lot of inspiration if you don’t know where to start. Builders are only starting to implement this feature, but it is already available in many solutions, so keep this in mind.
Hosting Servers & Domains
The main selling point of a website builder is that it is an all-in-one product that helps you to create a website, buy a domain, and publish it all on the same platform. A website builder that truly cares about its customers has fast servers, cheap domains, and discounts. Look at where its servers are located to know how fast your website will be.
Mobile Support
Everyone is browsing the web through their smartphones, and it is even possible to create websites without a desktop device. A good website builder makes a website adaptive to mobile by default after all, you want to reach 100% of internet users and not half of them.
SEO Optimization
To be visible to Google and other search engines, you need good SEO. And to have good SEO, you want to have the right tools. Look out for a website builder’s SEO optimization and what instruments it provides for it. For example, Site.pro has a function of generating meta titles, keywords, and descriptions with AI for the best results.
5 Best Website Builders of 2025
Site.pro
Site.pro is a user-friendly website builder that offers a lot of its functionality for free: AI website builder, mailbox, real-time collaboration function, and so much more. This solution is great for online stores, portfolios, and landing pages. Also, Site.pro is 100% SEO optimized, meaning that your website will rank higher in Google results.
Upsides:
100% SEO optimized;
200+ templates;
Free plan;
AI Website Builder;
Real-time Collaboration Functions;
Cheapest prices on the market.
Brizy
Although Brizy doesn’t offer its users a free plan and its prices are relatively high, it’s a solid solution for creating a website for business. It has advanced AI features, its own cloud, marketing integrations, and the builder elements are flexible.
Upsides:
AI Website Builder;
Smooth interface;
Many templates to choose from.
Wix
Wix is a flexible website builder for business and personal purposes alike. It has an intuitive interface and a lot of templates and plugins. Wix offers a free plan with somewhat limited functionality. The main selling point of Wix is a wide range of e-commerce payment gateways, making it great for creating an online store with international shipping. However, paid plans on Wix aren’t the most affordable out there.
Upsides:
80+ payment gateways;
Allows you to build websites from your phone;
Beautiful templates for every type of website;
100% SEO optimized;
Free plan.
Strikingly
Strikingly is a website builder created specifically for online stores and e-commerce. Its unique feature is that you don’t need to purchase a paid plan to start an online shop e-commerce functions are partially available in the free plan. Strikingly is beginner-friendly and optimized for mobile. It also lets users switch templates of their websites without losing all the data.
Upsides:
Free e-commerce features;
Mobile optimization;
Fast loading speed.
Duda
Duda is a premium website builder for web designers, SaaS companies, and agencies. It doesn’t have a free plan but provides a limited trial period of 14 days. It is easy to use, and apart from fixed paid plans, there is also an option of creating your own custom plan you can include more or fewer features depending on what you need.
Upsides:
Custom plans;
Mobile-friendly;
Great customer support;
Advanced traffic analytics.
Conclusion
Website builders seem similar on the surface level, but they actually provide different advantages for different audiences. Some are meant for hosting services, some for blogs and small businesses, some for web design studios and freelancers. When choosing the best tool for your goal, take into account what exactly you need a website for. And remember cheaper doesn’t mean worse. Don’t overspend, and always read reviews before making a big purchase.
